Paid Digital Marketing Specialist

FranchiCzar seeks a high-performing Paid Digital Marketing Specialist to support the FranchiCzar Digital Marketing (FCDM) program for our family of brands and clients. In this role, you will manage local and national digital advertising campaigns while providing outstanding service and results to clients, including franchisees and franchisors.

Responsibilities

  • Support and manage the FranchiCzar Digital Marketing (FCDM) program.
  • Launch, manage, and optimize digital ad campaigns, primarily local campaigns on Facebook and Google.
  • Provide outstanding customer service to all clients and brands.
  • Monitor and optimize campaigns to improve performance.
  • Build client trust and relationships through regular meetings and updates.
  • Use outreach and incentives to bring new clients on board.
  • Guide and support brands and clients to succeed with digital marketing.  
  • Continually learn and implement best practices as the digital marketing landscape evolves.
  • Provide reporting, analysis, and recommendations for paid digital marketing initiatives. Contribute to the strategy and execution of national marketing campaigns. 

Qualifications

  • 3-5+ years of digital marketing experience with a company or agency. 
  • Intermediate to advanced skills with Facebook Ads and Google Ads.
  • Customer-first mentality, with the ability guide clients and explain results.
  • Strong copywriting skills and a knack for creating winning ads.
  • Ability to thrive in a fast-moving, startup environment.
  • Attention to detail with ability to keep tabs on various moving pieces.
  • Motivated and resourceful with a can-do attitude.
  • Ability to work independently and problem solve.
  • Experience with Google Tag Manager and Google Analytics.
  • Local digital marketing experience is a plus.
  • Display or programmatic advertising experience is a plus.

Details

  • Full-time position with competitive salary, benefits, 401k, and unlimited PTO.
  • On-site position based at FranchiCzar headquarters in Pearland, TX (Houston) preferred. Remote or hybrid position may be considered for the right candidate.

About FranchiCzar

FranchiCzar provides a complete franchise management solution for franchisors who want world class software and services for their franchise system. FranchiCzar is much more than just a software package. We have an unparalleled offering of expert franchise development, support, technology, operations, and marketing staff that works as your team to build franchises quickly and the right way. From startups to established franchise brands, FranchiCzar supports franchisors of all sizes and verticals in the United States, Canada, United Kingdom and beyond.

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